MEDIA-AGNOSTIC INTEGRATED COMMUNICATIONS COMPANY WITH DIGITAL AT OUR CORE.
A little over half a decade ago, the consumer engagement model saw a permanent shift and a new paradigm of communications began to evolve, a breakaway from the traditional model of broadcast messaging and one-way static campaigns.
Around the same time, the germ of an idea that became Jack in the Box was planted. Today in 2016, Jack in the Box Worldwide has evolved into a diverse group of strategists, designers, writers, technologists, producers and marketeers from traditional communications, digital media, broadcast, publishing, music, consulting and even psychology. And being a part of The 120 Media Collective gives us access to some of the most talented filmmakers, content creators and producers, not just in India but in the world.
Here, we talk to people more than we “connect with consumers”. We deliver experiences and not just communications. We approach engagement through the lens of content. And everything we do is deeply rooted in strategy. To find out what that really means, have a look at our work or talk to us. Better still, do both.
"Our content platform, The Label was an initiative by Jack in the Box. To start with we were skeptical as to the kind of content they could create and how it would add to the brand strategically. But over the past 2 years the quality of content and a sharply defined strategy has made The Label integral to our plans and opened up a whole new channel of communication with our consumers."