Ekstop.com, an online supermarket, needed to increase awareness about their brand and the range of products they have to offer.
IDEA
The need of the people – Survival.
The requirement for survival – Supplies.
The source for your supplies – ekstop.com.
www.survive21dec.com. An online, social media-integrated game/contest where users aimed to survive the apocalypse, save their friends and a bunch of animals too. Users would complete daily challenges that involved purchasing virtual products from EkStop, saving animals every hour and earning points.
