RESULTS
300k+ all organic visits for Unfollow videos
Tremendous buzz & earned mediacovered on MTV, NDTV, Elle, afaqs, Daily Bhaskar, BestMediaInfo, PopXO, MOM, iDiva, Men’s XP, Hello TV, FashionUnited, Linkis, india.com, IBN Live and CampaignIndia
#Unfollow, #beanunfollower both trended Nationally in India on 15th Jan
60% growth in brand community
46% growth in user engagement across social media platforms
34.465% of visitors turned users
105773 new users