Nivea

Just 5 Minutes

Objective

To build Awareness and drive Sampling for Total Face Clean Up, NIVEA’s most revolutionary face cleansing product till date.

IDEA

To challenge the popular use of the phrase “Just 5 Mins” and prove NIVEA’s “5 minutes to Beauty” claim.

RESULTS

Unique Entries

Page Views 380,645

14,661,848 likes on Facebook

Visitors 101,160

8340 followers on Twitter

Unique Samples 57,590

Nivea

Just 5 Minutes