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Louis Phillipe
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Pepsi
Music Abhi
Pepsi
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Objective
The Youth of India are an impatient lot. Whatever they want they want it now.
How do we give it to them?
IDEA
To engage the youth with Pepsi Music Abhi, India’s first live on-demand webcert.
RESULTS
Impressions
10,000,000
Audience
+10,000
Website visits
+82%
Louis Phillipe
Website
prev
Pepsi
Music Abhi
Pepsi
Shot 60
next