7UP

Website

Objective

Capture the essence of 7UP's new philosophy, 'When you feel UP, you do a little jig of joy and spread your happiness through it' using its new brand website.

IDEA

We created a world of 7up with loveable, mischievous characters called the Lemonjacks at the center of it and gave them a home – UPtopia - on the new 7UP website.

RESULTS

Unique Entries

Visits
6,673
Unique Visitors
5837
Pageviews
7933
Pages/Visit
1.19
% New Visits
87.14%

7UP

Website