Tap into audiences’ conversations around craving for chocolate on social media and delight them witha #ChunkieSurprise.
EXECUTION
People are extremely vocal about their cravings – especially when it comes to chocolate.
Latching on to this insight, weconducted a real time marketing campaign on our social platforms – Facebook and Twitter, identified conversations online like craving for chocolate, coffee, stuck in traffic, Monday Blues etc. and engaged with them. We surprised them by delivering 2 packs of Britannia Good Day Chunkies, at their doorsteps. Small videos of these moments were captured and released across all our social assets.
This goodwill spread far and wide; and in no time, we had users participating from all over India and even from beyond the borders.
Not only were the users overwhelmed by the brand’s effort to surprise them but they also appreciated the taste and attributes of the product.
