It's a song from a Tamil movie '3' which had to be popularized across India; a land of 22 different languages, officially that is.
We observed that everyone loves to crib on social media. So...we cribbed too! We vented about everything under the sun along with #WhyThisKolaveriDi and added
the link to the song's video. The #tag was a line from the song, which means 'Why This Murderous Rage'. People watched the video and got hooked to the word 'Kolaveri'.
A million tweets and 3.6 million+ Facebook shares resulting in...