Louis Philippe

The Dressing Room

The dressing room

Objective

Launch Louis Philippe's Autumn Winter 2013 collection – a collection so stylish, any combination you create with it, looks awesome.

IDEA

When you have a collection so stylish, every man can play stylist. So we created the Louis Philippe Dressing Room – an online platform where users could create different looks using the Louis Philippe Autumn Winter Collection. These looks could then be shared with friends for their opinions and finally be purchased from our e-commerce portal.

RESULTS

Unique Entries

Looks Created Over 25000

5896 likes on Facebook

Impressions 2,692,607

588 followers on Twitter

Site Visits 559,985

Louis Philippe

The Dressing Room