Objective

Crowd-source the designs for the 2011 Puma Flip Flop Collection

IDEA

A massive on-ground activity combined with viral videos on social media to not only crowd-source the designs but also pick the winning entries.

The Exectution

2 Cities, 15 Days, 27 Venues. 1 freshly painted Ambassador. A bootload of graffiti cans.

RESULTS

India becomes #1 fan base for PUMA on Facebook